Hi. I'm James.
30 years in. Still no menu. Still picking up the phone.
I spent 25 years as the
expert behind the curtain.
I'm the guy agencies used to fly in to fix things. When a client had a website that wasn't ranking, or a campaign that wasn't converting, or a brand that felt off — I was the one they called. I worked with brands like Disney, Intel, and Motorola. Plus companies I can't name because of NDAs.
For 25 years I did that work from behind the scenes. And for 25 years I watched salespeople sell the wrong things to businesses who trusted them. Website packages when they needed reputation management. Social media retainers when they needed a better offer. Shiny new logos when they needed someone to answer their phone.
So in 1994, I stopped being behind the curtain. I started Firebrand so I could work directly with businesses like yours — without a salesperson in the middle, without a menu of pre-packaged services, and without the pressure to upsell you on things you don't need.
The name "Firebrand" isn't just a brand. It's a philosophy. I give a 💩. About your business, about getting it right, about being honest even when honesty costs me the sale.
The things I won't compromise on.
Honesty First
If you don't need something, I'll tell you. Even if telling you means losing the sale.
Real Access
You get my actual number. Not a ticketing system. Not a voicemail maze.
Right Diagnosis
I don't prescribe before I diagnose. Every engagement starts with understanding what's actually going on.
Long Relationships
6-year average client engagement. I'm not trying to win a project — I'm trying to earn a partner.
U.S. Based
Everything is done in-house by me and my vetted team. No outsourcing, no offshore.
No Jargon
I talk to you like a person, not a prospect. You'll always understand what I'm recommending and why.
For the curious.
Coke Zero is a food group.
Has two Havanese named Lucie and Winnie. They are not helpful during calls.
Still answers his own phone after 30 years. Apparently this is now a differentiator.
Scottsdale since 1994. The winters are genuinely great. That's about all he'll commit to.