What it is
ChatGPT (made by OpenAI), Claude (made by Anthropic), and Gemini (made by Google) are the three dominant AI assistants right now. They're conversational tools — you ask them questions in plain English and they respond in plain English. Each is built on different Large Language Models, with different training data, different strengths, and different tendencies for what they trust.
Why it matters
More of your potential customers are using these tools to research businesses, compare options, and make buying decisions. If these assistants know who you are, what you do, and where you operate — and they frame you positively — that's a powerful endorsement. If they don't know you exist, that's a problem.
The mistake most people make
Treating these tools as novelties rather than distribution channels. They're becoming a primary discovery mechanism for a growing segment of buyers. Getting your brand represented accurately in AI assistants is a real marketing priority.
Want help with this?
Knowing what ChatGPT / Claude / Gemini (AI Assistants) means is useful. Having someone implement it correctly for your business is better. Let's have a real conversation — no pitch, no menu.