What it is
Lazy loading is a technique where images and videos on your page don't load until the visitor actually scrolls down to see them. Instead of loading everything at once when the page first opens, the site loads content on demand as you move through it.
Why it matters
Pages with lots of images can be extremely heavy. If everything loads at once, the page is slow for everyone — including people who never scroll past the hero section. Lazy loading dramatically reduces initial load time, which improves perceived speed, Core Web Vitals scores, and user experience.
The mistake most people make
Lazy loading images that are above the fold — specifically the hero image. Lazy loading is meant for content below the scroll. If you lazy-load the first thing someone sees, they get a blank white box for a second before the image appears. That's worse than not using lazy loading at all.
Want help with this?
Knowing what Lazy Loading means is useful. Having someone implement it correctly for your business is better. Let's have a real conversation — no pitch, no menu.