What it is
A prototype is an interactive, clickable version of your website before it's actually built. You can tap buttons, navigate between pages, and experience the flow — but it's still a simulation, not live code. Think of it as a working demo.
Why it matters
Prototypes let you test how people actually move through your site before you spend money building the real thing. You can catch navigation problems, confusing flows, and bad button placement in a prototype session for free. The same fix after launch can cost thousands.
The mistake most people make
Confusing a prototype with a live site. A prototype is a test environment. It can look and feel exactly like the real thing but it's not indexed by Google, it can't process payments, and it doesn't mean your site is done.
Want help with this?
Knowing what Prototype means is useful. Having someone implement it correctly for your business is better. Let's have a real conversation — no pitch, no menu.