Attribution Model — Definition
An attribution model is the framework that determines which marketing touchpoint gets credit for a conversion. If someone first found you t…
Read Definition →Conversion — Definition
A conversion is any action a visitor takes on your website that you've defined as valuable — a form submission, a phone call, a purchase, a…
Read Definition →Dashboard — Definition
A marketing dashboard is a visual display that pulls your most important metrics into a single view — traffic, leads, conversions, ad spend…
Read Definition →Data-Driven Decision Making — Definition
Data-driven decision making is the practice of using real performance data — from your analytics, your ad platforms, your CRM, and your sal…
Read Definition →Goal Tracking — Definition
Goal tracking is the process of setting up specific conversions in your analytics platform so you can measure how often visitors complete t…
Read Definition →Heatmap — Definition
A heatmap is a visual representation of where visitors click, scroll, and spend time on a web page. Hot colors (red, orange) show high acti…
Read Definition →KPI (Key Performance Indicator) — Definition
A KPI is a specific, measurable metric that tells you whether you're making progress toward a business goal. Not all metrics are KPIs — a K…
Read Definition →Session vs. Pageview — Definition
A session is one visit to your website — everything a single user does from arriving to leaving counts as one session, regardless of how ma…
Read Definition →UTM Parameters — Definition
UTM parameters are short tags you add to the end of a URL that tell your analytics platform exactly where a visitor came from. They identif…
Read Definition →Web Analytics — Definition
Web analytics is the collection, measurement, and analysis of data about how people find and use your website. Tools like Google Analytics …
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