Brand Collateral — Definition
Brand collateral is every physical and digital item that represents your brand — business cards, letterhead, email signatures, presentation templates, s...
What it is
Brand collateral is every physical and digital item that represents your brand — business cards, letterhead, email signatures, presentation templates, social media graphics, brochures, signage, packaging.
Why it matters
Your collateral is where your brand lives day-to-day. A beautiful logo means nothing if your business card looks like it was made at Staples.
The mistake most people make
Designing collateral before the brand system is finished. If your colors, fonts, and logo system aren't locked down, every piece becomes a one-off.