Brand Voice — Definition
Brand voice is how your business sounds in writing — your word choices, sentence structure, tone, and personality on the page. It's the difference betwe...
What it is
Brand voice is how your business sounds in writing — your word choices, sentence structure, tone, and personality on the page. It's the difference between sounding like a press release, a text message, or a friend who happens to be really good at what they do.
Why it matters
People form opinions about your business from how you write before they ever meet you. A consistent voice builds familiarity and trust. An inconsistent one makes you feel unreliable — even if your work is great.
The mistake most people make
Not having one at all. Most businesses write differently on their website, their emails, their social media, and their proposals. It feels like four different companies. Brand voice fixes that.