Typography — Definition
Typography is your brand's font system — which typefaces for headlines, body text, and accents, plus sizes, weights, and spacing rules.
What it is
Typography is your brand's font system — which typefaces for headlines, body text, and accents, plus sizes, weights, and spacing rules.
Why it matters
Fonts carry personality. Your typography choices quietly communicate whether you're modern or traditional, playful or serious, premium or accessible.
The mistake most people make
Using too many fonts. Two or three typefaces is a system. Seven is a ransom note.