What it is
A wordmark is a logo made entirely of text — your business name styled in a specific typeface, often custom-designed. Think Google, Coca-Cola, or FedEx. No icon, just letters.
Why it matters
Wordmarks are instantly readable. For newer brands without universal recognition, a wordmark makes sure your name is front and center every time.
The mistake most people make
Using a generic font and calling it a wordmark. A real wordmark has intentional typographic choices that make it ownable. Typing your name in Helvetica is not a wordmark.
Want help with this?
Knowing what Wordmark means is useful. Having someone implement it correctly for your business is better. Let's have a real conversation — no pitch, no menu.