Tagline vs. Slogan — Definition
A tagline is a permanent phrase that captures your brand's essence. A slogan is a temporary phrase tied to a campaign. Nike's "Just Do It" is a tagline....
What it is
A tagline is a permanent phrase that captures your brand's essence. A slogan is a temporary phrase tied to a campaign. Nike's "Just Do It" is a tagline. A seasonal ad phrase is a slogan.
Why it matters
A good tagline communicates your positioning in a handful of words. It's one of the hardest things to write in branding.
The mistake most people make
Trying to cram everything in. "Premium Sustainable Organic Fair-Trade Solutions for Modern Living" is not a tagline. The best taglines are short, specific, and slightly provocative.