What it is
A logomark is the icon or symbol part of your logo — no text, just the graphic. Apple's apple. Nike's swoosh. Target's bullseye.
Why it matters
A strong logomark gives you flexibility. It works as a social media avatar, a favicon, an app icon, or embroidered on a hat.
The mistake most people make
Creating a logomark before their brand is recognizable enough to use one. If you're not Nike, you probably still need your name with the mark.
Want help with this?
Knowing what Logomark means is useful. Having someone implement it correctly for your business is better. Let's have a real conversation — no pitch, no menu.