Color Palette — Definition
Your color palette is the specific set of colors approved for use across all brand materials — primary, secondary, and accent colors, defined by exact h...
What it is
Your color palette is the specific set of colors approved for use across all brand materials — primary, secondary, and accent colors, defined by exact hex codes, RGB, and CMYK values.
Why it matters
Color increases brand recognition by up to 80%. Your palette creates an emotional response before anyone reads a word.
The mistake most people make
Picking colors they personally like instead of colors that work for their audience and industry.