Unique Value Proposition — Definition
Your UVP is a clear statement of what you offer, who it's for, and why it's different. It's not a tagline — it's the strategic statement your tagline is...
What it is
Your UVP is a clear statement of what you offer, who it's for, and why it's different. It's not a tagline — it's the strategic statement your tagline is built from.
Why it matters
It's the answer to "why should we hire you instead of someone else?" Without a clear one, prospects default to price comparison.
The mistake most people make
Being generic. "We provide high-quality service with a personal touch" is not a UVP. A real one is specific enough that a competitor couldn't paste it on their site.