What it is
Remarketing ads (also called retargeting) show your ads specifically to people who have already visited your website or interacted with your brand. You're following up with people who showed interest but didn't convert the first time.
Why it matters
Most people don't buy on the first visit — research suggests it can take 7 or more touchpoints before a decision is made. Remarketing lets you stay in front of those warm leads at a fraction of the cost of reaching cold audiences. It's some of the highest-ROI advertising you can run.
The mistake most people make
Showing the same generic ad to everyone who visited any page on your site. Someone who viewed your pricing page is not the same as someone who bounced off your homepage after three seconds. Segment your remarketing audiences and tailor the message to where they are in the decision process.
Want help with this?
Knowing what Remarketing Ads means is useful. Having someone implement it correctly for your business is better. Let's have a real conversation — no pitch, no menu.