Ad Copy — Definition
Ad copy is the written text of your advertisement — the headline, description, and call to action that appear in your ad. It's the words do…
Read Definition →Ad Extensions — Definition
Ad extensions are additional pieces of information you can attach to your Google Ads — phone numbers, site links, location info, callouts, …
Read Definition →Ad Spend — Definition
Ad spend is the total amount of money you put into paid advertising over a given period — separate from any agency fees or management costs…
Read Definition →Click Fraud — Definition
Click fraud happens when someone — a competitor, a bot, or a click farm — clicks your ads repeatedly with no intention of becoming a custom…
Read Definition →Conversion Tracking — Definition
Conversion tracking is the system that records when someone takes a desired action after clicking your ad — a form submission, a phone call…
Read Definition →Cost Per Click (CPC) — Definition
CPC is what you pay, on average, every time someone clicks your ad. It's calculated by dividing your total ad spend by the number of clicks…
Read Definition →Display Ads — Definition
Display ads are visual banner ads — images, graphics, or animations — that appear across websites, apps, and YouTube as people browse. Unli…
Read Definition →Google Ads — Definition
Google Ads is the advertising platform that puts your business at the top of Google search results — before the organic listings. You bid o…
Read Definition →Impression — Definition
An impression is counted every time your ad is displayed — whether anyone clicks it or not. If your ad appears on a search results page 10,…
Read Definition →Landing Page Quality — Definition
Landing page quality is Google's assessment of how relevant, useful, and trustworthy your landing page is for the people clicking your ad. …
Read Definition →Negative Keywords — Definition
Negative keywords are words and phrases you tell Google not to show your ads for. If you run a high-end interior design firm, you might add…
Read Definition →PPC (Pay-Per-Click) — Definition
PPC is an advertising model where you pay only when someone clicks your ad. You're not paying for eyeballs — you're paying for action. Goog…
Read Definition →Quality Score — Definition
Quality Score is Google's rating (1–10) of how relevant your ad, keywords, and landing page are to someone's search. It's calculated based …
Read Definition →ROAS (Return on Ad Spend) — Definition
ROAS measures how much revenue you generate for every dollar spent on advertising. If you spend $1,000 on ads and generate $5,000 in revenu…
Read Definition →Remarketing Ads — Definition
Remarketing ads (also called retargeting) show your ads specifically to people who have already visited your website or interacted with you…
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