GoBundance Women
From a rebrand to a full digital ecosystem — custom social network, iPhone & Android apps, and a wealth-building web app. Membership grew 8×.
The Challenge
GoBundance Women came to us with a struggling brand. Their sales were slow, they were losing members and they were not meeting their enrollment goals for new members.
What We Did
We started with a BrandSoul™ Workshop — an in-person brand workshop with all brand stakeholders and their peers. This is the same process that we have used for big brands like Walgreens and Levi's in years past. The workshop resulted in our trademarked Brand Handle™ — a simple brand statement that shapes and defines the brand.
We then did our research where we studied the market in great detail to create a Go To Market Strategy. We produced over 140 pages of data on their competition and the opportunities we identified for them. This included deep analysis of their competition, to discover their strengths, weaknesses and opportunities. The data informed our creative teams to craft messaging and images that set GoBundance Women apart. We built a new website based on design concepts that we knew were going to be a big deal in the next year. By anticipating these trends, our client was ahead of the curve. We then created a full visual brand, with new logo, colors, brand guide and even social media templates for their team to use.
We didn't stop there, though. We also researched private social networking software and built a custom online community just for their members. We custom coded functionality for the client and matched the branding of the community to match the website. We also created both an iPhone and Android native app, listed them in the app stores and promoted them. We also created a custom e-commerce store with dozens of products, and set up functionality for booking their retreats with members and guests.
This work led to the powerful tagline "Power Up Your Life" — which the client loved and built excitement with their members!
The Results
The new, sophisticated brand and messaging made a huge difference when prospecting members.
- → We created a custom online community for their members — their own private social media platform with advanced features
- → We built mobile apps, available on iPhone and Android
- → We later built a custom web app for their members, which helped members grow their wealth
- → Membership rate has grown 8× and getting better every month
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