HBO — The Pacific
Built interactive memorial-style pages connected to Ancestry.com via custom API — letting viewers of HBO's "The Pacific" discover real family connections to WWII soldiers featured in the series.
The Project
The Pacific is an American war drama miniseries produced by HBO, Playtone, and DreamWorks. The series is a companion piece to the 2001 miniseries Band of Brothers and focuses on the United States Marine Corps's actions in the Pacific Theater of Operations within the wider Pacific War.
Show runners wanted the audience to feel a connection to their ancestors — the characters on the show. We worked with Ancestry.com to connect viewers of the show to the real-life characters.
- → We worked directly with producers to set the tone and manner of the creative to match the show
- → Our team carefully built website pages that we treated as if they were memorials to the real people
- → We worked with the technical team at Ancestry to create a custom API to enable searches
The Results
Hundreds of thousands of viewers connected to the site and looked up their family connections to the characters on the show.
We aren't quite sure if it ultimately drove an increase in HBO subscribers, but that was never the goal. The goal was to educate the public about this very important part of the war.
- → Site visitors poured over hundreds of pages of information on the real-life soldiers, sailors and airmen in the show
- → Thousands discovered their personal connection to this important piece of history
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