AI & Answer Engine Optimization Glossary — 15 Terms Defined

#96

Answer Engine Optimization (AEO)

Answer Engine Optimization is the practice of structuring your content so that AI systems — like ChatGPT, Google's ...

#97

A Large Language Model is the technology engine behind AI tools like ChatGPT, Claude, and Gemini.

#98

AI-powered search is what happens when a search engine stops just listing links and starts giving you synthesized ans...

#99

ChatGPT (made by OpenAI), Claude (made by Anthropic), and Gemini (made by Google) are the three dominant AI assistant...

#100

AI visibility is how well your business shows up — and how accurately it's represented — when AI tools talk about...

#101

An AI citation is when an AI tool — like Perplexity, ChatGPT with browsing enabled, or Google's AI Overviews — re...

#102

Conversational search is when someone types or speaks a full question instead of a few keywords.

#103

Zero-click search happens when someone gets their answer directly on the search results page — or in an AI response...

#104

llms.txt is a proposed standard file — placed at your website's root, like robots.txt — that tells AI systems wha...

#105

Generative Engine Optimization is the next evolution of SEO — optimizing your content specifically for AI systems t...

#106

This is the debate about whether content written by AI tools is as effective as content written by humans — for SEO...

#107

Prompt engineering is the skill of knowing how to give instructions to an AI tool so it gives you something actually ...

#108

AI-powered personalization is when a website, email platform, or marketing tool uses AI to show different content to ...

#109

Voice search optimization is making your content easy to find and easy to answer when someone speaks a query into the...

#110

Entity-based SEO is building your online presence so that search engines and AI systems understand your business as a...