What it is
A favicon is the tiny icon that appears in a browser tab next to your website's title, in bookmarks, and sometimes in search results. It's usually a simplified version of your logo — small enough to be recognizable at 16x16 or 32x32 pixels.
Why it matters
The favicon is a small thing that signals whether a website is polished or half-finished. When someone has twenty tabs open, your favicon is how they find you again. A blank tab or a default WordPress icon tells people you didn't care enough to finish the details.
The mistake most people make
Using a full logo as a favicon without adapting it. A detailed logo at 32 pixels is just a blurry mess. A favicon needs to be simplified — often just an icon, a letter, or a monogram — designed specifically to work at tiny sizes.
Want help with this?
Knowing what Favicon means is useful. Having someone implement it correctly for your business is better. Let's have a real conversation — no pitch, no menu.