Landing Page — Definition
A landing page is a standalone web page designed for one specific purpose — usually to get visitors to take one action: sign up, book a call, buy someth...
What it is
A landing page is a standalone web page designed for one specific purpose — usually to get visitors to take one action: sign up, book a call, buy something, download something. There's no nav bar leading elsewhere, no distractions. Just one offer, one ask.
Why it matters
A homepage tries to speak to everyone. A landing page speaks to one person about one thing. That focus dramatically increases the chance someone takes the action you want. Paid ads that send traffic to landing pages instead of homepages almost always convert better.
The mistake most people make
Sending all ad traffic to the homepage. Your homepage is a front door — it's for orientation. A landing page is a conversion machine — it's for action. These are not interchangeable, and confusing them wastes ad budget every single day.