What it is
Page speed is how fast your website loads for a visitor — typically measured in seconds from when they click your link to when they can actually see and use the page. It's affected by your server, your images, your code, and a dozen other technical factors.
Why it matters
Every extra second your site takes to load costs you visitors. Studies consistently show that 53% of mobile users abandon a site that takes longer than three seconds to load. Slow sites also rank lower on Google. Speed is not a nice-to-have — it's revenue.
The mistake most people make
Ignoring page speed until it's obviously broken. Most people don't notice their site is slow because they're used to it. Run your site through Google PageSpeed Insights right now. The score is usually humbling. Unoptimized images are almost always the #1 culprit.
Want help with this?
Knowing what Page Speed means is useful. Having someone implement it correctly for your business is better. Let's have a real conversation — no pitch, no menu.