10 terms

Business & Strategy

The big-picture decisions that determine whether your marketing is worth doing at all.

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Go-to-Market Strategy

A go-to-market (GTM) strategy is the plan for how you'll bring a product, service, or business to your target market.

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A competitive advantage is the specific thing that makes your business meaningfully better or different than your com...

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Market positioning is the deliberate process of defining how your brand, product, or service occupies a specific plac...

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An ideal client profile is a detailed description of the type of customer who gets the most value from what you offer...

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Niche marketing is the strategy of focusing your business on a specific, well-defined segment of the market rather th...

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White label refers to a product or service created by one company but sold and branded by another as their own.

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Scope creep is what happens when a project gradually expands beyond its original agreed-upon boundaries — more page...

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A discovery phase is a structured period at the start of an engagement — before any design, development, or campaig...

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A retainer is an ongoing monthly agreement where a client pays an agency or consultant a set fee in exchange for a de...

#185

A statement of work is a formal document that outlines the specific deliverables, timelines, milestones, responsibili...