Social Media & Reputation Terms.
Managing your online presence, your reviews, and what people say about you when you're not in the room.
← All categoriesCommunity Management — Definition
Community management is the ongoing work of engaging with your audience across social media — responding to comments, answering DMs, joinin…
Read Definition →Content Calendar — Definition
A content calendar is a planned schedule of what content you'll publish, where, and when. It maps out posts, articles, emails, and campaign…
Read Definition →Engagement Rate — Definition
Engagement rate measures how actively your audience interacts with your content — likes, comments, shares, saves, and clicks — relative to …
Read Definition →Hashtag Strategy — Definition
A hashtag strategy is a deliberate approach to which hashtags you use on social posts to expand their reach beyond your existing followers.…
Read Definition →Influencer Marketing — Definition
Influencer marketing is partnering with people who have established audiences — on Instagram, YouTube, TikTok, or other platforms — to prom…
Read Definition →Online Reviews — Definition
Online reviews are the star ratings and written feedback customers leave on platforms like Google Business Profile, Yelp, Healthgrades, Hou…
Read Definition →Organic Reach vs. Paid Reach — Definition
Organic reach is how many people see your content without you paying to promote it — your followers, their networks, and anyone the algorit…
Read Definition →Platform Algorithm — Definition
A platform algorithm is the set of rules a social media platform uses to decide what content to show to which users and in what order. Inst…
Read Definition →Reputation Management — Definition
Reputation management is the ongoing process of monitoring, influencing, and protecting how your business is perceived online. It includes …
Read Definition →Review Funnel (Review Generation) — Definition
A review funnel is the system you build to consistently collect new customer reviews — typically an automated or semi-automated sequence of…
Read Definition →Social Listening — Definition
Social listening is the practice of monitoring social media platforms, review sites, and online forums for mentions of your brand, your com…
Read Definition →Social Media Marketing — Definition
Social media marketing is the use of platforms like Instagram, Facebook, LinkedIn, TikTok, and others to build an audience, promote your bu…
Read Definition →Social Proof — Definition
Social proof is the phenomenon where people look to others' behavior and opinions to guide their own decisions. In marketing terms, it's yo…
Read Definition →User-Generated Content (UGC) — Definition
User-generated content is any content — photos, videos, reviews, posts, testimonials — created by your customers rather than by you. It's y…
Read Definition →Vanity Metrics — Definition
Vanity metrics are numbers that look impressive but don't connect to actual business outcomes — follower count, total page likes, raw impre…
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