Paid Advertising Glossary — 15 Terms Defined

#136

PPC (Pay-Per-Click)

PPC is an advertising model where you pay only when someone clicks your ad.

#137

Google Ads is the advertising platform that puts your business at the top of Google search results — before the org...

#138

Ad spend is the total amount of money you put into paid advertising over a given period — separate from any agency ...

#139

CPC is what you pay, on average, every time someone clicks your ad.

#140

Quality Score is Google's rating (1–10) of how relevant your ad, keywords, and landing page are to someone's search.

#141

Ad copy is the written text of your advertisement — the headline, description, and call to action that appear in yo...

#142

Display ads are visual banner ads — images, graphics, or animations — that appear across websites, apps, and YouT...

#143

Remarketing ads (also called retargeting) show your ads specifically to people who have already visited your website ...

#144

An impression is counted every time your ad is displayed — whether anyone clicks it or not.

#145

Click fraud happens when someone — a competitor, a bot, or a click farm — clicks your ads repeatedly with no inte...

#146

ROAS measures how much revenue you generate for every dollar spent on advertising.

#147

Conversion tracking is the system that records when someone takes a desired action after clicking your ad — a form ...

#148

Negative keywords are words and phrases you tell Google not to show your ads for.

#149

Ad extensions are additional pieces of information you can attach to your Google Ads — phone numbers, site links, l...

#150

Landing page quality is Google's assessment of how relevant, useful, and trustworthy your landing page is for the peo...