15 terms
Social Media & Reputation
Managing your online presence, your reviews, and what people say about you when you're not in the room.
#151
Social Media Marketing
Social media marketing is the use of platforms like Instagram, Facebook, LinkedIn, TikTok, and others to build an aud...
#152
Organic Reach vs. Paid Reach
Organic reach is how many people see your content without you paying to promote it — your followers, their networks...
#153
Engagement Rate
Engagement rate measures how actively your audience interacts with your content — likes, comments, shares, saves, a...
#154
Social Proof
Social proof is the phenomenon where people look to others' behavior and opinions to guide their own decisions.
#155
Online Reviews
Online reviews are the star ratings and written feedback customers leave on platforms like Google Business Profile, Y...
#156
Review Funnel (Review Generation)
A review funnel is the system you build to consistently collect new customer reviews — typically an automated or se...
#157
Reputation Management
Reputation management is the ongoing process of monitoring, influencing, and protecting how your business is perceive...
#158
User-Generated Content (UGC)
User-generated content is any content — photos, videos, reviews, posts, testimonials — created by your customers ...
#159
Influencer Marketing
Influencer marketing is partnering with people who have established audiences — on Instagram, YouTube, TikTok, or o...
#160
Content Calendar
A content calendar is a planned schedule of what content you'll publish, where, and when.
#161
Hashtag Strategy
A hashtag strategy is a deliberate approach to which hashtags you use on social posts to expand their reach beyond yo...
#162
Community Management
Community management is the ongoing work of engaging with your audience across social media — responding to comment...
#163
Social Listening
Social listening is the practice of monitoring social media platforms, review sites, and online forums for mentions o...
#164
Platform Algorithm
A platform algorithm is the set of rules a social media platform uses to decide what content to show to which users a...
#165
Vanity Metrics
Vanity metrics are numbers that look impressive but don't connect to actual business outcomes — follower count, tot...