SEO & Search Terms.
How search engines find, rank, and recommend your site — and what's probably holding you back.
← All categoriesAnchor Text — Definition
Anchor text is the clickable, visible text of a hyperlink — the words that are highlighted and underlined when someone links to a page. Fro…
Read Definition →Backlinks — Definition
A backlink is a link from another website to yours. When an external site links to your page, it's passing some of its authority and credib…
Read Definition →Canonical URL — Definition
A canonical URL is the version of a page you want search engines to treat as the official, definitive version. It's specified using a canon…
Read Definition →Citations (Local Citations) — Definition
A local citation is any online mention of your business's name, address, and phone number — collectively called NAP. Citations appear on di…
Read Definition →Crawlability — Definition
Crawlability refers to how easily search engine bots can navigate and access your website. A crawler — like Google's Googlebot — moves thro…
Read Definition →Domain Authority — Definition
Domain Authority (DA) is a score — typically on a scale of 1 to 100 — developed by Moz that predicts how likely a website is to rank in sea…
Read Definition →Featured Snippet — Definition
A featured snippet is the highlighted answer box that appears at the top of some Google search results — above the regular organic listings…
Read Definition →Google Analytics — Definition
Google Analytics is a free web analytics platform that tracks who visits your website, where they come from, what they do while they're the…
Read Definition →Google Business Profile — Definition
Google Business Profile (formerly Google My Business) is the free listing Google gives every local business — the information panel that sh…
Read Definition →Google Search Console — Definition
Google Search Console (GSC) is a free tool from Google that shows you how your website performs in Google Search. It tells you which querie…
Read Definition →Indexing — Definition
Indexing is the process by which search engines add your pages to their database — the massive catalog they search through every time someo…
Read Definition →Keyword Cannibalization — Definition
Keyword cannibalization happens when multiple pages on your own website compete against each other for the same keyword or search query. In…
Read Definition →Keywords — Definition
Keywords are the words and phrases people type into search engines when they're looking for something. In SEO, keywords are the bridge betw…
Read Definition →Link Building — Definition
Link building is the active practice of acquiring backlinks from other websites to your own. It's an off-page SEO strategy that involves ou…
Read Definition →Local SEO — Definition
Local SEO is the discipline of optimizing your online presence so you show up when people nearby search for what you offer. It includes you…
Read Definition →Long-Tail Keywords — Definition
Long-tail keywords are longer, more specific search phrases — usually three or more words — that target a narrower audience. Instead of "de…
Read Definition →Meta Description — Definition
The meta description is the short paragraph of text that appears below your page title in search results — typically two to three sentences…
Read Definition →Meta Title (Title Tag) — Definition
The meta title, also called the title tag, is the clickable headline that appears in search engine results for your page. It's one of the m…
Read Definition →NAP Consistency — Definition
NAP stands for Name, Address, and Phone number. NAP consistency means your business's name, address, and phone number appear exactly the sa…
Read Definition →Off-Page SEO — Definition
Off-page SEO covers everything that happens outside your website that affects your search rankings. The biggest factor is backlinks — other…
Read Definition →On-Page SEO — Definition
On-page SEO refers to everything you control directly on your website — the content, headings, meta titles, meta descriptions, image alt te…
Read Definition →Organic Traffic — Definition
Organic traffic is the visitors who arrive at your website through unpaid search results — the people who found you by searching on Google,…
Read Definition →Page Authority — Definition
Page Authority (PA) is a score that predicts how well a specific page — not your entire domain — will rank in search results. Like Domain A…
Read Definition →Robots.txt — Definition
Robots.txt is a simple text file that lives at the root of your website and instructs search engine crawlers which pages or sections they'r…
Read Definition →SEO (Search Engine Optimization) — Definition
SEO is the practice of making your website more visible in search engine results — specifically in the unpaid, organic listings. It covers …
Read Definition →SERP (Search Engine Results Page) — Definition
SERP stands for Search Engine Results Page — it's the page Google (or any search engine) shows you after you type in a query. A modern SERP…
Read Definition →Schema Markup (Structured Data) — Definition
Schema markup is code you add to your website that gives search engines explicit, structured information about your content — what type of …
Read Definition →Search Intent — Definition
Search intent is the reason behind a search query — what the person actually wants when they type something into Google. There are four mai…
Read Definition →Sitemap (XML Sitemap) — Definition
An XML sitemap is a file that lists every important page on your website and gives search engines a clear map of your site's structure. It …
Read Definition →Technical SEO — Definition
Technical SEO is the infrastructure layer of search optimization — the behind-the-scenes work that makes your site crawlable, indexable, fa…
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