30 terms
SEO & Search
How search engines find, rank, and recommend your site — and what's probably holding you back.
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SEO (Search Engine Optimization)
SEO is the practice of making your website more visible in search engine results — specifically in the unpaid, orga...
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Local SEO
Local SEO is the discipline of optimizing your online presence so you show up when people nearby search for what you ...
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On-Page SEO
On-page SEO refers to everything you control directly on your website — the content, headings, meta titles, meta de...
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Off-Page SEO
Off-page SEO covers everything that happens outside your website that affects your search rankings.
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Technical SEO
Technical SEO is the infrastructure layer of search optimization — the behind-the-scenes work that makes your site ...
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Keywords
Keywords are the words and phrases people type into search engines when they're looking for something.
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Long-Tail Keywords
Long-tail keywords are longer, more specific search phrases — usually three or more words — that target a narrowe...
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Search Intent
Search intent is the reason behind a search query — what the person actually wants when they type something into Go...
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Organic Traffic
Organic traffic is the visitors who arrive at your website through unpaid search results — the people who found you...
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SERP (Search Engine Results Page)
SERP stands for Search Engine Results Page — it's the page Google (or any search engine) shows you after you type i...
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Google Business Profile
Google Business Profile (formerly Google My Business) is the free listing Google gives every local business — the i...
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Citations (Local Citations)
A local citation is any online mention of your business's name, address, and phone number — collectively called NAP.
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Backlinks
A backlink is a link from another website to yours.
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Domain Authority
Domain Authority (DA) is a score — typically on a scale of 1 to 100 — developed by Moz that predicts how likely a...
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Page Authority
Page Authority (PA) is a score that predicts how well a specific page — not your entire domain — will rank in sea...
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Meta Title (Title Tag)
The meta title, also called the title tag, is the clickable headline that appears in search engine results for your p...
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Meta Description
The meta description is the short paragraph of text that appears below your page title in search results — typicall...
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Schema Markup (Structured Data)
Schema markup is code you add to your website that gives search engines explicit, structured information about your c...
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Sitemap (XML Sitemap)
An XML sitemap is a file that lists every important page on your website and gives search engines a clear map of your...
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Robots.txt
Robots.txt is a simple text file that lives at the root of your website and instructs search engine crawlers which pa...
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Canonical URL
A canonical URL is the version of a page you want search engines to treat as the official, definitive version.
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Indexing
Indexing is the process by which search engines add your pages to their database — the massive catalog they search ...
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Crawlability
Crawlability refers to how easily search engine bots can navigate and access your website.
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Google Search Console
Google Search Console (GSC) is a free tool from Google that shows you how your website performs in Google Search.
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Google Analytics
Google Analytics is a free web analytics platform that tracks who visits your website, where they come from, what the...
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Keyword Cannibalization
Keyword cannibalization happens when multiple pages on your own website compete against each other for the same keywo...
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Featured Snippet
A featured snippet is the highlighted answer box that appears at the top of some Google search results — above the ...
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NAP Consistency
NAP stands for Name, Address, and Phone number.
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Link Building
Link building is the active practice of acquiring backlinks from other websites to your own.
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Anchor Text
Anchor text is the clickable, visible text of a hyperlink — the words that are highlighted and underlined when some...