35 terms
Web Design & Development
How your website is built, why it matters, and what's probably wrong with yours right now.
#31
Responsive Design
Responsive design means your website automatically adjusts its layout, text size, and images to fit whatever screen i...
#32
Mobile-First Design
Mobile-first design means designing for the smallest screen first and working your way up to desktop — not the othe...
#33
User Experience (UX)
User experience is every interaction a person has with your website — how easy it is to find things, how fast it lo...
#34
User Interface (UI)
User interface is the visual layer of your website — the buttons, menus, forms, icons, colors, and typography that ...
#35
Wireframe
A wireframe is a rough structural blueprint of a web page — black and white boxes showing where elements will go: t...
#36
Mockup
A mockup is a high-fidelity visual of what a finished web page will look like — real colors, real fonts, real image...
#37
Prototype
A prototype is an interactive, clickable version of your website before it's actually built.
#38
Above the Fold
"Above the fold" refers to everything visible on your webpage before a visitor has to scroll — what they see the in...
#39
Hero Section
The hero section is the large banner area at the top of a webpage — typically a headline, subheadline, a background...
#40
Call to Action (CTA)
A call to action is an instruction that tells your visitor what to do next — "Book a Free Call," "Get a Quote," "Do...
#41
Landing Page
A landing page is a standalone web page designed for one specific purpose — usually to get visitors to take one act...
#42
Homepage vs. Landing Page
Your homepage is your hub — it serves multiple audiences, links to multiple sections, and gives an overview of your...
#43
Navigation
Site navigation is the menu system that lets visitors move through your website — the links in your header, footer,...
#44
Information Architecture
Information architecture (IA) is the practice of organizing and structuring the content on your website so people can...
#45
Site Map
A site map is a complete list or diagram of every page on your website and how they're connected.
#46
Content Management System (CMS)
A content management system is the software that lets you edit your website without touching code.
#47
WordPress
WordPress is the world's most widely used content management system, powering around 40% of all websites on the inter...
#48
Custom Website vs. Template
A template website is built on a pre-made design framework — you plug in your content, adjust some colors, and you'...
#49
Web Hosting
Web hosting is the service that stores your website's files and makes them accessible on the internet.
#50
Domain Name
Your domain name is your website address — the thing people type into a browser to find you.
#51
SSL Certificate
An SSL certificate is a small data file that encrypts the connection between your website and your visitors' browsers.
#52
Page Speed
Page speed is how fast your website loads for a visitor — typically measured in seconds from when they click your l...
#53
Core Web Vitals
Core Web Vitals are a set of specific performance metrics Google uses to measure real-world user experience on your s...
#54
Accessibility (ADA Compliance)
Web accessibility means designing your site so people with disabilities — visual, auditory, motor, cognitive — ca...
#55
Alt Text
Alt text (alternative text) is a written description of an image that lives in the image's HTML code.
#56
Favicon
A favicon is the tiny icon that appears in a browser tab next to your website's title, in bookmarks, and sometimes in...
#57
301 Redirect
A 301 redirect is a permanent instruction that tells a browser (and Google) "this page has moved — go here instead....
#58
404 Error
A 404 error is what a browser shows when someone requests a page that doesn't exist on your server — either because...
#59
White Space (Negative Space)
White space — also called negative space — is the empty area between and around elements on a page.
#60
Grid System
A grid system is an invisible framework of columns and rows that designers use to align and organize elements on a page.
#61
Breakpoints
Breakpoints are the specific screen widths at which your website's layout changes to better suit the device.
#62
Lazy Loading
Lazy loading is a technique where images and videos on your page don't load until the visitor actually scrolls down t...
#63
Content Hierarchy
Content hierarchy is the visual and structural order in which information is presented on a page — what's biggest, ...
#64
Conversion Rate
Conversion rate is the percentage of your website visitors who complete a desired action — fill out a form, book a ...
#65
Bounce Rate
Bounce rate is the percentage of visitors who land on a page and leave without clicking anything or visiting any othe...